Traver VliemCommercial Real Estate Broker

Investment · Richmond, VA

How to Sell Commercial Real Estate in Richmond, VA: A Step-by-Step Guide for Owners

Selling a commercial property in the Richmond area is a sequence: price it on income, assemble a clean offering package, choose how to market it, then manage the buyer from LOI through due diligence to closing. Here is each step, with the Virginia-specific rules and costs sellers run into.

By Traver Vliem · Updated · 8 min read

Part of the guide: Richmond Net Lease Investment: How to Evaluate NNN Properties for Sale in Richmond, VA

Key takeaways

  • Price on the income the property actually produces, supported by current cap rates for its type and tenancy, and assemble the rent roll, T-12, leases and reports before you go to market.
  • Virginia requires a written brokerage agreement with a definite end date; if none is stated, it ends 90 days after signing. Commercial dual representation needs every client’s written consent.
  • The seller pays Virginia’s grantor’s tax of 50 cents per $500 unless the contract shifts it, and nonresident sellers must register the sale with Virginia Tax on Form R-5 or claim an R-5E exemption.
  • Most failed deals trace back to surprises in diligence: an inflated NOI, missing lease documents, unsigned estoppels, title or survey issues, or environmental findings.
In this guide
  1. How do you price a commercial property for sale in Richmond?
  2. What documents should a seller prepare before listing?
  3. What does Virginia law require in a commercial listing agreement?
  4. Should you market the property on-market or off-market?
  5. What happens between the LOI and closing?
  6. What does it cost a seller to close in Virginia?
  7. How does a 1031 exchange change the sale?
  8. What most often kills a commercial deal?
  9. Getting help selling a Richmond commercial property

If you are working out how to sell commercial real estate in Richmond, VA, the process runs in a fixed order: set a price the income supports, assemble the documents a buyer will underwrite, sign a written listing agreement, market the property, then carry the buyer from letter of intent through due diligence to closing. Most of the value a seller keeps or loses is decided before the first buyer calls, in the pricing and the preparation.

This guide walks through each step from the owner’s side, with the Virginia rules that apply. It sits under our Richmond net lease investment guide, which covers the same transactions from the buyer’s chair; reading both shows you what a buyer will test. If you are weighing a sale now, talk it through with me before you set a price.

How do you price a commercial property for sale in Richmond?

Income property is priced on net operating income divided by a market cap rate, cross-checked against comparable sales and, for vacant or owner-user buildings, replacement cost. The mistake sellers make is pricing on the NOI they wish they had. Buyers will rebuild NOI from the actual trailing twelve months, add a vacancy and reserve allowance, and mark rents to the leases in hand, so a price built on pro forma rents usually gets re-traded in diligence.

Start with how commercial property valuation works in Richmond and current Richmond cap rates by property type. A single-tenant net lease with years of term left trades on the tenant and the lease; a multi-tenant strip or flex building trades on rollover risk and how quickly space re-leases. Get a broker opinion of value, and if you are close to a decision, an appraisal is cheap insurance.

What documents should a seller prepare before listing?

A complete package shortens diligence and reduces re-trades, because a buyer who can underwrite quickly has less room to discover problems late. Gather these before you market the property:

  • Rent roll: tenant, suite, square footage, lease dates, current rent, scheduled increases, options, security deposits and any concessions still owed.
  • T-12 and prior two years of operating statements: income and expenses by month, plus CAM, tax and insurance reconciliations for the last closed year.
  • Leases and every amendment: missing amendments are one of the most common reasons estoppels do not match the rent roll.
  • Title and survey: your owner’s title policy, the most recent survey (ideally an ALTA/NSPS survey), and any recorded easements or restrictions.
  • Environmental: any prior Phase I or Phase II reports. Buyers will usually order a new Phase I under ASTM E1527-21, which EPA recognizes as satisfying All Appropriate Inquiries for CERCLA landowner liability protections.
  • Property condition: roof and HVAC ages and warranties, recent capital work, service contracts, certificates of occupancy, and zoning verification from the city or county.
  • Tax and utility records: real estate tax bills and assessments, and utility history for any meters the landlord pays.

Put these in an organized data room. The marketing materials, usually an offering memorandum (OM) with property description, rent roll summary, financials, location and market overview, draw from the same documents.

What does Virginia law require in a commercial listing agreement?

Virginia’s brokerage relationships statute, Code of Virginia § 54.1-2130 et seq., applies to commercial deals, with some sections limited to residential. Commercial real estate is defined in § 54.1-2130 as anything other than property with one to four residential units or property classified for assessment under § 58.1-3230. The points that matter to a seller:

  • It must be in writing. Under § 54.1-2137, a licensee must enter a brokerage agreement before providing brokerage services, and it must be written and state a definite termination date, the fee and how and when it is paid, and the services to be provided. If no end date is stated, the agreement ends 90 days after signing.
  • Agent or independent contractor. Your broker may represent you as an agent or, if the agreement specifically says so, as an independent contractor, which carries different duties (§ 54.1-2130). Read which one you are signing.
  • Seller’s licensee duties. Section 54.1-2131 requires your broker to promote your interests, keep your information confidential, exercise ordinary care, and account for funds, and also to disclose in writing to buyers material adverse facts about the property’s physical condition that the licensee actually knows.
  • Dual representation. Under § 54.1-2139.01, a licensee may represent both sides of a commercial deal only with the written consent of all clients, using a conspicuous disclosure. The residential disclosure rules in §§ 54.1-2138 and 54.1-2139 do not apply.

Beyond the statute, negotiate the term, the commission and when it is earned, any tail period for buyers introduced during the listing, and a list of excluded prospects you have already talked to. Your attorney should review it before you sign.

Should you market the property on-market or off-market?

There are three common approaches, and the right one depends on the asset, the tenants and how much confidentiality matters:

ApproachHow it worksBest fitTrade-off
Full on-marketListing on CRE platforms, broker email campaigns, signage, OM behind a confidentiality agreementAssets that benefit from the widest buyer pool, such as net lease and small investment propertiesTenants and competitors will know the property is for sale
Call for offersBroad marketing with a set offer date and a best-and-final roundWell-leased properties likely to draw several bidsNeeds a complete data room before launch, or bids come in soft
Off-market or targetedQuiet outreach to a short list of qualified buyers under NDASensitive tenant situations, owner-users, or a known natural buyerFewer bidders can mean leaving price on the table
Marketing approaches for a Richmond commercial sale

Whatever the approach, screen buyers on proof of funds, financing source, 1031 status and track record before granting data room access.

What happens between the LOI and closing?

The letter of intent sets the business terms. As the law firm Sands Anderson notes, an LOI is usually non-binding overall, but provisions such as confidentiality and exclusivity are often binding. The purchase and sale agreement (PSA) then becomes the binding contract.

StageWhat happensSeller’s focus
LOIPrice, deposit, diligence period, closing date, contingenciesShort diligence, firm deposit, few contingencies
PSAAttorneys draft the binding contractLimit reps and warranties, cap and time-limit survival
Due diligenceBuyer reviews documents, title, survey, Phase I, inspections, estoppelsDeliver documents on time; track deadlines
Deposit goes hardDiligence period expires; deposit usually becomes non-refundableResist open-ended extensions
Financing and closingLender approval, closing documents, deed recordedPayoff letters, R-5, 1031 and settlement statement ready
Stages of a commercial sale (length of each stage is negotiated)

Timelines and deposit amounts are negotiated deal by deal and are set in the PSA; environmental, zoning, lender, and title issues are what most often stretch a schedule.

An estoppel is the tenant’s signed confirmation of its lease terms, rent, deposit and whether any defaults exist. An SNDA (subordination, non-disturbance and attornment agreement) is what the buyer’s lender will want from key tenants. Your leases determine whether tenants must sign them and how fast.

What does it cost a seller to close in Virginia?

Beyond commission and legal fees, the Virginia-specific item is the grantor’s tax. Under Code of Virginia § 58.1-802, the grantor pays 50 cents per $500 of the greater of consideration or value, excluding liens that remain on the property, unless the parties agree otherwise. On a $3,000,000 sale, that is $3,000. The buyer customarily pays the recordation tax. See Virginia grantor and recordation taxes on commercial property for rates and a worked example.

Budget also for loan payoff and any prepayment penalty or defeasance, prorated taxes and rents, tenant deposits credited to the buyer, unpaid leasing commissions or tenant improvement allowances, and title curative work.

Nonresident sellers. Virginia requires registration rather than withholding: nonresident individuals, estates and trusts, pass-through entities with nonresident owners, and corporations not formed in Virginia must register the sale with Virginia Tax on Form R-5 (or R-5P for pass-throughs), or claim an R-5E exemption, and the forms are due by the 15th of the month after closing. Our 1031 exchange guide covers this in more detail.

How does a 1031 exchange change the sale?

If you plan to defer gain, the exchange must be set up before closing. Engage a qualified intermediary and put exchange cooperation language in the PSA. Per the IRS Form 8824 instructions, you must identify replacement property in writing within 45 days of the transfer and receive it by the earlier of day 180 or your return due date including extensions; your agents and related parties cannot serve as the intermediary. Because the clock starts at your closing, start the replacement search while your property is still under contract. The tax consequences belong to your CPA.

What most often kills a commercial deal?

  1. 1NOI that does not survive the T-12. Pro forma rents, missing expenses, or unreconciled CAM lead to a re-trade or a walk.
  2. 2Lease documents that do not match. Missing amendments, side letters or estoppels that contradict the rent roll.
  3. 3Tenant problems surfacing in diligence. A key tenant announces closure, a renewal option goes unexercised, or co-tenancy clauses are triggered.
  4. 4Title and survey issues. Encroachments, unrecorded access, or zoning nonconformities the buyer’s lender will not accept.
  5. 5Environmental findings. A Phase I that flags a prior dry cleaner, gas station or underground tank, leading to a Phase II and delay.
  6. 6Financing. Rate moves or appraisal gaps that change the buyer’s math late in the process.

Nearly all of these can be found and dealt with before listing. Review your leases against the rent roll, reconcile expenses, and order a title report early.

Getting help selling a Richmond commercial property

Selling a building well is mostly preparation: a defensible price, a clean data room, and a buyer who can close. I can help you review your rent roll and financials, frame pricing against current cap rates, and plan how to take the property to market. See our brokerage services, read the buyer’s side in our Richmond net lease guide, or get in touch to talk about your property and timing.

Frequently asked questions

Do I need a written listing agreement to sell commercial property in Virginia?

Yes. Code of Virginia § 54.1-2137 requires a licensee to enter a written brokerage agreement before providing brokerage services, with a definite termination date, the fee and payment terms, and the services to be rendered. If the agreement omits an end date, it terminates 90 days after it was signed. A licensee may prepare property-specific materials to win the listing before signing.

Can one broker represent both the buyer and the seller in a Virginia commercial sale?

Only with consent. Under § 54.1-2139.01, a licensee may act as a dual agent or dual representative in a commercial transaction only with the written consent of all clients, given through a conspicuous disclosure. A dual representative may not share one client’s confidential information with the other. Many sellers prefer separate representation on larger deals.

Does the seller or buyer pay the grantor’s tax in Virginia?

The statute puts the grantor’s tax on the seller, at 50 cents per $500 of the greater of price or value, less liens the buyer assumes. The parties can agree to shift all or part of it to the buyer, so state the split explicitly in the purchase agreement. The buyer customarily pays the state and local recordation taxes on the deed.

Should I sell off-market to keep my tenants from finding out?

Sometimes. A quiet sale to a short list of buyers protects tenant relationships and confidentiality, and works when there is an obvious buyer. The cost is competition: fewer bidders usually means less pressure on price and terms. Even a full marketing campaign can require a confidentiality agreement before releasing the rent roll and financials.

Sources

  1. Code of Virginia § 54.1-2130 – Definitions (brokerage relationships)
  2. Code of Virginia § 54.1-2131 – Licensees engaged by sellers
  3. Code of Virginia § 54.1-2137 – Commencement and termination of brokerage relationships
  4. Code of Virginia § 54.1-2138 – Disclosure of brokerage relationship in residential transactions
  5. Code of Virginia § 54.1-2139.01 – Dual representation in commercial transactions
  6. Code of Virginia § 58.1-802 – Additional tax paid by grantor
  7. Virginia Tax, Registration of Nonresident Property Owners
  8. IRS, Instructions for Form 8824 (Like-Kind Exchanges)
  9. U.S. EPA, Brownfields All Appropriate Inquiries
  10. Sands Anderson, What to Know About Letters of Intent in Real Estate and Business Deals

Market figures are cited to the period each source covers and change over time. This guide is general information, not legal, tax, or investment advice.

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